The Journey Begins

bananabread AI today announced its launch with leading organic retailers Ekoplaza (NL) and Färm (BE), introducing a product attribute intelligence platform that transforms fragmented product data into structured, verified, and communication-ready insights. Already live across tens of thousands of SKUs, the attribute intelligence layer product data across health, sustainability, nutrition, and ingredients, bananabread AI enables brands and retailers to unlock untapped margins through smarter labeling, positioning, and pricing.

Why consumer-driven product intelligence matters

Ekoplaza’s rollout has already triggered a network effect, with multiple brands onboarding within weeks to standardize and enrich their product data. Early results show product data completion times reduced from days to under an hour per SKU, alongside automated generation of CO2 and ingredient-level insights.

The platform delivers immediate ROI for both brands and retailers: up to 90% reduction in manual data work, 2–3x faster product onboarding, and measurable improvements in product discoverability and conversion. Brands benefit from fewer data back-and-forths and more targeted visibility, while retailers gain clean, consistent catalogs ready for filtering, product marketing, and conversion.

Our investors believe

The company spent over a year in stealth, validating its technology with Fortune 500 brands and major retailers—an uncommon level of enterprise traction at the pre-seed stage. This momentum led to an oversubscribed pre-seed round in 2025, led by Invest International with participation from leading AI and data investors. “When brands have better product data, they don’t just comply—they compete,” said CEO Ajay Varadharajan. “We’re building the intelligence layer that defines how products are priced, positioned, and understood in the next era of retail.”

Our customers stand by us

With this partnership, we were the first ones to launch climate ratings on all of the store's products publicly, at such scale. Ekoplaza’s rollout has already triggered a network effect, with multiple brands onboarding within weeks to standardize and enrich their product data.

“bananabread AI represents the most advanced approach to solving product-level data enrichment we’ve seen in years,” said Eric Does, CEO of Udea Group (Ekoplaza).

Founder's perspective

"This partnership is more than a product launch," says CEO Ajay Varadharajan. "It's an opportunity to fundamentally reimagine how brands & retailers deal with their consumer as well as supplier-side product data."

Interested in testing it out or investing? Reach out

With its first enterprise implementations live and expanding across Europe, bananabread AI is now opening its seed round to a limited group of investors ahead of a formal raise. Brands are invited to join the platform to accelerate product launches and unlock margin growth, while investors can request access to the round by scheduling a meeting with the founding team.